🏆 Jataye Advanced Executive Programme in Sales & Marketing

Duration: 4 Months
Mode: Hybrid (Live Interactive + On-Demand + Capstone)
Total Hours: 120+ Hours
Mentorship: Industry Experts + Career Coaches
Includes: Real-World Projects | Resume Uplift | Lifetime Alumni Access

🚀 Program Objective

“Master real-world sales, digital strategies, and leadership in the AI era.”

Jataye’s Sales and Marketing Executive Programme is tailored for today’s professionals navigating hyper-competitive markets, digital disruption, and evolving customer behaviors. You’ll gain battle-tested strategies to boost revenue, retain customers, optimize sales funnels, and lead marketing campaigns powered by AI, data, and storytelling.

🎯 Who Should Join?

• Working professionals in sales or marketing roles

• Early-stage founders building customer acquisition engines

• Team leaders managing distributed sales/marketing teams

• Field sales professionals looking to go digital

• Freelancers and solopreneurs offering marketing services

📚 Course Modules Breakdown

Module 1: Strategic Sales & Marketing Foundations

• Market Segmentation, Targeting & Positioning

• Modern Buyer Behavior & Psychology

• Customer Personas & Sales Funnel Mapping

• Product & Pricing Strategies

• Digital-First Integrated Marketing Communication (IMC)

🧠 Outcome: Build a rock-solid strategy that aligns product, price, and positioning.

Module 2: Storytelling, Branding & Persuasion

• Branding Architecture & Identity Crafting

• Marketing Communications Mix

• Brand Equity, Trust, and Recall Tactics

• Storytelling Techniques for Salespeople

• Emotional Triggers + Persuasive Messaging Frameworks

🎤 Outcome: Create stories that close deals and build loyal brands.

Module 3: Digital Marketing Mastery

• SEO & SEM Tools (Google Ads, Ahrefs, Ubersuggest)

• Social Media Management (Meta Ads, Twitter, LinkedIn)

• Campaign Analytics (Google Analytics, Matomo)

• Email Marketing (MailChimp, ConvertKit)

• Marketing Automation Tools & CRM (Zoho, HubSpot)

📊 Outcome: Launch and track high-ROI marketing campaigns.

Module 4: Advanced Sales Tactics & Channel Management

• B2B & B2C Sales Dynamics

• Field Sales vs Digital Sales: Strategy Playbook

• Sales Team Development, Motivation & KPIs

• Channel Design & Distribution Strategy

• Retail, Urban-Rural Strategy Mix

🤝 Outcome: Build strong pipelines, close big-ticket deals, and scale with channel partners.

Module 5: Marketing Analytics, Strategy & Innovation

• Descriptive to Predictive Analytics (A/B Testing, ROI Models)

• Data-Driven Marketing Decisions

• Marketing Mix Modelling

• Attribution: Cross-Channel & Multi-Touch

• Planning, Execution & Optimization Loops

📈 Outcome: Drive decisions using data, not guesswork.

Module 6: Capstone + Leadership Development

• Sales Leadership in the Digital Age

• Managing Diverse Sales Teams

• Coaching for Performance

• Time Management & Growth Mindset

• Capstone Project: Real-Brand Campaign Strategy

👑 Outcome: Become a confident, agile, data-powered sales and marketing leader.

💼 Career Readiness Add-Ons

• Resume & LinkedIn Profile Transformation

• Personal Pitch Building (for sales/marketing interviews)

• Access to exclusive job board & startup project networks

• Alumni community: Peer learning, mentoring & referrals

🛠️ Learning Format

• Weekend Live Classes + Flexible Learning Sessions

• Expert-Led Workshops & Micro-Assignments

• Case Studies from Indian & Global Brands

• Final Capstone Project Presentation

• Weekly Career Skill Labs

🔥 Why Choose Jataye?

• 💡 India’s 1st AI-powered Multilingual Learning Platform

• 🚀 Real-industry aligned sales/marketing scenarios

• 🤝 Mentors from Top B-Schools & Startups

• 📈 Placement-Ready Skill Training

📝 Final Note:

This course isn’t just “theory.” It’s execution. From digital tools to buyer psychology, from closing deals to measuring ROI—Jataye builds revenue-ready professionals for the real world.