🧠 JATAYE EXECUTIVE PROGRAMME IN SALES & MARKETING

Duration: 6 Months (4 Months Learning + 2 Months Projects)
Format: Hybrid (Live + Self-paced + Capstone)
Target: Sales/Marketing Professionals, Field Sales, D2C Startups, Solopreneurs, Business Teams
Total Learning Hours: 180+

📘 PHASE 1: Core Curriculum – 4 Months

✅ Month 1: Sales & Marketing Foundations + Digital Engines

Week 1: Sales & Marketing Fundamentals

• Introduction to Sales & Marketing Ecosystem (B2B & B2C)

• Funnel Strategy: TOFU, MOFU, BOFU

• Mass vs Account-Based Marketing

• Appointment Setting SOPs

Week 2: Search Engine Marketing (SEM) + SEO

• Google Ads Fundamentals (Search, Display, Video)

• Keyword Research, Ad Groups, Extensions

• On-page & Off-page SEO Techniques

• Toolkits: Google Ads, Ubersuggest, Ahrefs

Week 3: Social Media Marketing & Audience Building

• Social Media Ads: Facebook, Instagram, LinkedIn

• Audience Segmentation + Lookalike Audiences

• Ad Creative Testing (A/B/C)

• Tools: Meta Ads Manager, Canva, Buffer

Week 4: AI-Enhanced Marketing & Sales Services

• ChatGPT + Copy.ai for content, emails, CTAs

• AI in Lead Scoring, Personalization, Retargeting

• AI Tools: Jasper, Lumen5, ChatGPT

• Case Study: AI in FMCG Lead Nurturing

✅ Month 2: Lead Generation, CRM & Channel Strategy

Week 5: B2B + B2C Lead Generation Techniques

• Inbound vs Outbound Strategy

• Lead Magnets, Landing Pages, Webinar Funnels

• Tools: Mailchimp, Google Forms, Typeform

Week 6: CRM Systems & Automation

• CRM Setup & Lead Lifecycle: Capture → Qualify → Close

• Automation Sequences: Drip Campaigns, Email Flows

• Tools: HubSpot, Zoho CRM, Lemlist

Week 7: Audience Profiling + Database Management

• ICP Definition, Buyer Persona Creation

• Contact Database Hygiene, GDPR/Opt-in Strategy

• Tools: Snov.io, LeadIQ, LinkedIn Scrapers

Week 8: Inbound/Outbound Coordination + Telemarketing

• Telemarketing Scripts, Cold Calling Techniques

• Email + Call + Social Workflow

• Appointment Tracking & Calendar Tools

• Roleplay: Cold Outreach Simulation

✅ Month 3: Digital Marketing Mastery + Performance

Week 9: Email, SMS, and Chatbot Marketing

• Email Campaign Setup + Segmentation Strategy

• SMS Campaign Compliance & Setup

• Chatbots for Lead Capture & Engagement

• Tools: Tidio, WhatsApp Business, Mailchimp

Week 10: Branding, Storytelling & Communication Strategy

• Brand Positioning & Messaging Framework

• Storytelling with Data, Emotion & Repetition

• IMC Planning (Integrated Marketing Communication)

• Tools: Brand Archetype Canvas, IMC Deck Template

Week 11: Digital Campaign Analytics + Attribution

• Google Analytics Basics: CTR, Bounce, LTV, CAC

• Campaign Attribution Models (First, Last, Multi-touch)

• Marketing Mix Modelling

• Tools: Google Analytics, Looker Studio

Week 12: Digital Presence Strategy

• Website UX Audit

• Social Media Positioning

• Personal & Brand LinkedIn Profile Optimization

✅ Month 4: Business Strategy, Leadership, Innovation

Week 13: Sales as a Service & Revenue Models

• Sales Ops, Playbooks, Commission Models

• Outsourcing vs In-house Strategy

• SaaS Sales Strategy

Week 14: Competitor & Market Research

• SWOT, PESTLE, Porter’s Five Forces

• Real-World Competitor Research via SEMrush

• Tools: SimilarWeb, Crunchbase, SEMrush

Week 15: Branding + Business Strategy

• Brand Equity, Brand Recall Metrics

• Mission–Vision–Strategy Mapping

• GTM Plan (Go-to-Market)

Week 16: Change, Agile, & Lean Six Sigma in Sales Ops

• Agile Project Management for Campaigns

• DMAIC: Define–Measure–Analyze–Improve–Control

• Tools: Trello, Notion, JIRA, Google Sheets

🧪 PHASE 2: Real-World Projects – 2 Months

🔸 Month 5: Client Simulation Projects (Choose One)

🧩 Project 1: Field Sales CRM + Pitch Optimization

• Industry: Real Estate or Industrial Equipment

• Design Full Sales Journey: Cold Call → CRM → Closure

• Deliverables:

  • CRM Screens

  • Call Scripts

  • Sales Deck

🧩 Project 2: D2C Brand Digital Launch

• Launch an E-commerce/Personal Care Product

• Full Stack Funnel (SEO, Meta Ads, Retargeting)

• Deliverables:

  • Ad Copies

  • Funnel Pages

  • ROI Report

🔸 Month 6: Capstone Project + Leadership Labs

🧠 Capstone Challenge

• Work in Teams with Mentors

• Real-Brand Brief: Solve for revenue uplift via sales/marketing alignment

• Pitch Final Strategy to Mentor Panel

🎓 Leadership, Career & Strategy Labs

• Team Management + Coaching Basics

• Time Blocking & Sales Team Performance

• Resume + LinkedIn Revamp

• Interview & Personal Pitch Practice

💼 Tools You'll Master

🏁 Final Deliverables:

• ✅ 6 Simulation Assignments

• ✅ 2 Full Projects

• ✅ 1 Capstone Team Challenge

• ✅ Resume, Portfolio & Certification